Speaking Engagements
Consumer Psychology
Understand Marketing on a Deeper Level
It’s time we understood marketing on a more intimate level. We have the power to drive human decision-making, and the ethical responsibility to ensure that consumers are being protected from malicious marketing efforts.
To the right, you can see the Intersectional Marketing Dynamics diagram, where I convey how marketing works in the twenty-first century. Click below to take your marketing acumen to the next level.
Intersectional Marketing Dynamics
Better understand the areas of expertise necessary to be a good marketer in the twenty-first century.
Technology
Empowering Marketers to Wield Attention at Scale.
Technology enables reach, and that allows marketers to command attention. The one who holds attention, holds the power. Technology contributes:
- Enhanced Media Distribution Channels
- Software-Driven Analytics & Reporting
- Tech Stacks w/ Automation & AI
Psychology
Guiding Consumers from Curiosity to Trade.
Once you understand how to reach people, you need to understand the people you are reaching. Psychology gives you deeper insights into:
- Understanding How & Why we Make Purchasing Decisions
- How to Tailor Communications and Messaging to Specific Audiences
- Using Psychology & Predictive Modeling to Guide Campaigns
Economics
Enabling Better Decision-Making With Tracking and Attribution
With the proper technology stack and informed strategies, you can optimize your business model to meet the dynamics of a technology and psych-driven market. You can:
- Pivot Faster with Tracking & Attribution
- Understand the important Metrics and Data Analytics
- Optimize Your Business Model to Improve Profitability While Creating Better Client Outcomes
Marketing Education
Choose Your Path Wisely
There is a difference between being a tactician and a strategist. Both can earn you a living, but beware, the road to knowledge can take you down some dark alleys.
Tell Me What To Do
Gain quick insights that will help your outcomes.
Teach Me The Way
Show me how deep the rabbit hole goes.
Have a Question?
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